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Work at Twitter

1 Nov

One tech trend to attract great talents is to pump up potential candidates with a video. It’s all about how great it is to work for a given company and how much fun you can have, but also the other talents you can work with.

I love the music choice on this Twitter one (+I love Twitter):

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Why did social media grow as fast as it did?

4 Jun

Who even writes personal and direct emails anymore to keep in touch with their friends or share their pictures with them? Soon the answer will be nobody.

Who types in keyword searches to crawl the web and find content anymore? Well a lot of people and it will be so for a long time. However, the answer used to be almost everybody. Today, people increasingly turn to other people to find, read and explore relevant web content, and this trend is growing exponentially.

Why did social media grow as fast as they did? Because it’s viral and because it’s quick. It only takes one click to make it happen, and these features capitalize on one of the seven human capital sins: lazyness!

“Social media is the new search”. From a marketing perspective, It can now drive as much traffic as SEO and SEM. It’s become a fact. The monopoly of Google and Search Engines in the traffic space is over.

You know what that means? Google and Facebook (who drives 44% of social sharing on the Web according to TechCrunch) are now immediate competitors.

Google is “facebookerizing” itself with Google Buzz.

Who would have thought that two companies that didn’t seem like they occupy the same space originally would end up competing like crazy for the same thing?

One thing is for sure, this will be more entertaining than watching football.