Hotmail is still hot (and promoting Sweep)

11 Oct

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Last year, according to Litmus, Hotmail had a 17% market share and was ahead of Gmail and Yahoo (but behind Outlook). This is according to their Email client usage worldwide study conducted on 250 million users. We (in the tech industry) tend to sometimes forget that Hotmail is still big.

Sweep, New email product built into Hotmail

The new Hotmail is supposed to be “faster than ever”, includes the creation of sub-folders, just like Gmail, and they’ve stepped up their security through additional encryption.

Lastly, some Hotmail features and built-in capabilities are actually interesting. They not only offer free online storage for documents and photos through Skydrive (boy do they know how to name a product! this name is strong!), but they are also heavily pushing ‘Sweep’ these days. Sweep is a tool to organize the inbox and minimize the clutter. Love this ad on their login page. It’s actually 3-dimensional even though it’s simple.

Go Hotmail! (and go Microsoft!)

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4 Responses to “Hotmail is still hot (and promoting Sweep)”

  1. Warner Murello October 14, 2011 at 11:37 am #

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  3. John October 27, 2011 at 3:51 am #

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  4. Tawana Mccoy October 31, 2011 at 3:50 am #

    cool blog

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